Sloane wears for the fall air


William Sloane moved to Norfolk, VA with his young bride in 1893. The reason for his departure from New York City…. underwear….. okay, it wasn’t just underwear but it is placed before outerwear on this advertisement signifying its importance. 

William, 19 years of age, arrived in the Berkley section of South Norfolk to assist his uncle Baron Black with the operation of textile mills along the Elizabeth River. By 1905 Black passed away leaving William in control of four mills.  Business was good through America’s entrance into World War I when the military and Mr. Sloane signed a very hefty contract that would supply troops with Sloane underwear….making business super good (deep vocabulary, I know). William would maintain control of the mills into the twenties before selling them off in search of new business ventures.

So when you are sliding on those ever so sexy long johns this fall just stop and think about William Sloane  and let history keep you warm. 




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